The Summit Marketing Effectiveness Award (Summit MEA) recognizes contributions to advertising and the achievement of the advertiser's business goals. Entries are evaluated on how well the creative influences, changes, or reinforces the audiences' attitudes, beliefs, or knowledge. This award program is open to individuals and companies of all sizes as creativity is not defined by the size of a budget. The MEA offers three levels of awards: best of category, winner, and finalist.
Extended deadline: July 14, 2008
Winners announced: late August
Cost: $125
Presented by: Summit International Awards
